Utilizing the energy of Codemasters, EA promises to launch a race game annually

Codemasters the most studios that are well-known the industry among fans of racing games. Having produced titles in the genre for about three decades, its releases are often met with a complete lot of fanfare from both experts and customers alike. Yet after investing therefore time that is much on its own, it willingly put itself up on auction this year for acquisition. And just recently, the ongoing business destined to obtain it became Electronic Arts. The publishing giant wasted no time in announcing its plans to organize a consistent stream of new racing releases with EA now formally buying out codemasters. Yearly — to be exact.

These plans were announced during EA’s Q3 financial results meeting, where EA CEO Andrew Wilson highlighted what the future holds for EA with Codemasters’ treasure trove of franchises.

In fact, EA’s execs aren’t exactly shy about their intentions of having Codemasters’ talent and properties under their domain. In that same earnings call, EA COO Blake Jorgensen boasted about how Codemasters’ franchises will now benefit from “a large publishing organization and the marketing muscle we are able to deliver.” In a line reminiscent of the big-business corporate exec movie trope, Jorgensen expressed EA’s passion for dominance in the genre by saying: it is not a


-sized business, but we know there is an incredible opportunity to own essentially all of the driving business there is.”Straight from the horse’s mouth — EA wants to be the center of the racing videogame scene“So we know. And also this purchase certainly provides it rights compared to that claim.Living largeNow that EA owns Codemasters, which means in addition has racing that is major such as the DiRT series, GRID

Codemasters GRID's first gameplay trailer

Codemasters GRID's first gameplay trailer

series, and F1 (which has yearly releases already). Back in 2019, Codemasters bought a racing that is similarly prestigious, Slightly Mad. That British studio has made a name for it self utilizing the simulation-based Project CARS franchise, that will be currently in the act to getting its fourth-entry into the future that is near. The hope from fans is that it returns to the series’ roots of simulation rather than the more approach that is arcade-heavy 3rd entry took.Interestingly enough, EA did contract somewhat Mad’s talents a years that are few to produce the short-lived Shift racing simulator series. It was originally a spin-off that is branded EA’s very own Need for Speed

label. But, the entry that is second the NFS titling for the more simple title of

Shift 2: Unleashed. Itself now falls under the wings of EA, Slightly Mad and EA’s partnership has basically come full-circle.

EA as it turns out, now that Slightly Mad falls under the wing of Codemasters, which consented to spend an astounding $1.2 billion USD to get Codemasters just a couple months ago. Hence, it is no wonder why the business has already been desperate to place its IP that is fresh to. Codemasters launched

DiRT 5

on last-gen and next-gen consoles along with PC back in November 2020, so that should continue to sell onward.Meanwhile, The F1 that is next game simply months away. That’s a franchise EA is very enthusiastic about. CEO Andrew Wilson claimed that “F1 plus real time solution plus our advertising muscle mass is a profound possibility.”One crowded storageWith EA Codemasters that is now controlling, there really isn’t much in the way in terms of direct competition.Microsoft would be the next biggest contender with its

Forza Horizon 4 Super7 Climber

Forza Motorsport franchise gearing up for a next-gen entry and the continued support of the evergreen Forza Horizon 4. However, that battle shall simply be seen on Computer and Xbox. Sony has Gran Turismo

, that will be additionally getting a new-entry quickly, but that’s only on PS5.

Now that EA has all of the racing that is major,

Forza(*) and (*)Gran Turismo(*) stand as its sole competitors.(*)So, By and large, EA does now have the collection that is biggest of AAA rushing labels under its gear, making platform-exclusives whilst the only other seafood in this competitive ocean.(*)(Quotes from IGN).(*)

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