LIQUI MOLY has been represented in the MotoGP Motorcycle World Championship for eight years. It is now further expanding its commitment. The oil manufacturer will be title sponsor of the race in its home country, which is to be called the LIQUI MOLY Motorcycle Grand Prix of Germany.
“This increases our brand visibility all over the world,” says Ernst Prost, managing director of LIQUI MOLY. This comes after the brand ventured into this step for the first time in 2020 and became title sponsor of the race in Teruel, Spain. “The response and success at the time was so great that we decided to continue to be the title sponsor of a race in the coming years,” smiles Prost. “This is, of course, perfect in our home market of Germany.” Up until 2023, the MotoGP races at the Sachsenring circuit will be named after LIQUI MOLY.
“LIQUI MOLY has a good reputation in the paddock,” explains Pau Serracanta, managing director of MotoGP marketer Dorna Sports. “I am delighted that the company is again strengthening its commitment to MotoGP.”
In 2013, LIQUI MOLY drew attention to itself for the first time as a sponsor of a team in Moto2. This was followed up by extensive advertising along the racetracks and a very special contract as the exclusive oil supplier to all teams of the Moto2 and Moto3 racing series for five years now. “This is only possible if you offer absolute top quality,” Ernst Prost points out. “We provide racing drivers with this top quality, just like any other motorcyclist or car driver.”
The title sponsorship of the German race is in addition to the other commitments in MotoGP. “MotoGP is a unique platform for coming into contact with motorsport enthusiasts around the world,” says Prost. “I am already looking forward to 20 June, when we will say for the very first time: Welcome to the LIQUI MOLY Motorcycle Grand Prix of Germany!”