Lazada University equips online sellers with best e-commerce practices through LazUCon

Level up your business as Lazada University and Certified Digital Marketer (CDM) bring the first-ever LazUCon 2021, happening on February 3 and 4, at the Lazada University Livestream channel.

Learn from over 20 industry thought leaders and experts as they talk about the latest data and trends in e-commerce, top brands’ best practices and tactics, and new ideas and solutions to help you accelerate your shop’s success, in the biggest FREE online learning event series in the Philippines.

“Learning is a crucial part in growth. As part of our mission in Lazada to empower sellers and help them build profitable businesses, we want to equip them with up-to-date knowledge on market trends, consumer behavior, and e-commerce best practices,” says Lazada University head Walter C. Villa. “We created LazUCon with CDM to help sellers learn and then take their business to the next level.”

“Lazada prioritizes the ongoing learning and development of our sellers, to upskill and futureproof entrepreneurs and business owners with important e-commerce business competencies,” says Lazada chief operating officer Carlos Otermin Barerra. “In addition, we constantly seek new ways and also through feedback from our sellers and partners to ensure a fruitful and optimized learning experience is delivered to Lazada sellers.”

“This partnership with Lazada’s first-ever LazUCon 2021 is indeed a landmark event for e-commerce sellers in the Philippines,” says Certified Digital Marketer (CDM) president Hans Roxas-Chua. “The program and lectures we designed for LazUCon will provide sellers well-curated and highly customized online learning experiences from industry’s best thought leaders and innovators in the Philippines’ e-commerce landscape.”

The virtual event is exclusive to Lazada sellers in the Philippines. To sign up as a Lazada seller, go to For more information on LazUCon 2021, visit

Featuring top e-commerce and business experts

LazUCon 2021 will be featuring the lectures of Havas Ortega CEO, Jos Ortega on the 2021 Filipino Shopper; Nielsen Philippines managing director, Patrick Cua on Emerging Categories in the Philippines; ADA Director for Business Development, Jason Cruz on Grassroots and Community Marketing for E-commerce; David & Golyat co-founder, Miko David on Finding the Next Winning Product to Sell; Quiditty CEO, Denise Haak on Using Consumer Psychology to Increase Sales; and Lazada Regional Strategy Group vice president, Chen Zan on Top Consumers and Category Trends for SEA in 2021.

Join the insightful online panel discussion on Managing Business in the New Normal with CDM Product Development manager, Malaya De Mesa; Top Tips to Drive Repeat Purchases with Quanta Digital CEO, Ash Mandhyan; and How to Use Big Data to Grow your E-commerce Business with Havas Media chief digital officer, Shayne Madamba.

The panelists will be joined by top Lazada sellers and trainers of prestigious LazStar Academy–Buildmate’s Mars Kaw, Clifton Guitar’s Adrian Tan, Dunspen’s Chester Sy, Guru Mehar’s Akash Priyani, Peculiar’s Isaac Saliendra, and RTW by Ellex’s Yolz Lopez–who will share their vast experience in running their successful Lazada shops.

Completing LazUCon’s powerful line up are keynote presentations on Lifelong Learning from Lazada head of Organization and Talent Migs Lanuza; Digital Marketing Student Success Stories by CDM CEO Hans Roxas-Cua; E-preneurship Program from Akadasia’s CEO Neelash Bhatia; Alibaba GET Program from iACADEMY CEO Vanessa Tanco; Content Production and Procurement 101 E-Learning from iACADEMY senior manager for Partnerships Bai Pendatun-Ilagan; and Innovation and Creative Entrepreneurship from Thames International president Joel Santos.

LazUCon is also the launching event of Lazada University’s Year of Online Learning (YOLO), a year-long campaign to promote the culture of learning among Lazada sellers.

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