EA extends UEFA licensing deal, FIFA debuts on Stadia next month

By Alex Calvin,
Tuesday, 2 February 2021 16:02 GMT

The firm also has six mobile football “experiences” in the works.

Electronic Arts has extended its FIFA licensing agreement with UEFA.

The US publishing giant has apparently signed a multi-year deal with the European football organisation, giving it the exclusive rights to the Champions League, as well as other competitions like the Europa League and Super Cup.

EA landed the UEFA license after Konami lost the exclusive rights to the Champions League back in 2018.

EA has also revealed that FIFA is making its debut on Google’s Stadia streaming service on March 17 with FIFA 21. Meanwhile, its free-to-play PC title FIFA Online 4 – popular in Asia – is being released in new regions, including Russia, Poland, and Turkey.

The publisher also wrote that it was six football “experiences” in the works for mobile devices.

“Our vision is to create the most authentic, social and connected football experience by bringing our games to more devices, more countries and more fans around the world,” EA Sports VP DJ Jackson said.

“EA Sports continues to rapidly transform how fans consume sport, evolving football from a passive and scheduled experience to an interactive one, accessible at any time. This is the world’s game, and EA Sports is doing everything we can to further connect players, athletes, clubs and leagues and grow the love of football, globally.”

The news that FIFA is coming to Stadia comes as Google shuts down its Stadia Games and Entertainment first-party studios.

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